Drop Box Application and Organizational Behavior Theory,...

Part 1: Organizational Issue From its birth, Dropbox has been known for its light-hearted consumer product, cutesy drawings on its website, and some may call it, immature attitude. It’s not a far stretch to say business consumers did not take Dropbox’s mascot, an AK-47 wielding T-Rex riding a shark, with a bald eagle on its back, seriously, which did not bode well for the company’s future. It was time for Dropbox to â€Å"grow up.† Businesses needed to know that Dropbox could be â€Å"secure, scalable, and great for complex teams† with a serious demeanor. (Constine) In response to this criticism and the opportunity to grow its product architecture, Dropbox launched Business Dropbox in late 2012 and created the second massive growth period for Dropbox’s workforce (200 to 500 employees in a matter of months). Though the new software had many of the features the consumers of the business world had been asking for, was it enough? It seems Dropbo x cannot shake its immature reputation in the eyes of business owners. Dropbox’s main competitor, Box, has released a product similar to Business Dropbox and, due to their serious business culture, has acquired many Fortune 500 companies including Procter Gamble, MTV, and other large companies. Currently, Dropbox’s fun-loving, laid back culture is strong and loved by all employees, but the external environment, mainly its business consumers, are not as fond. Business clients would like a feeling of security and trust with the company theyShow MoreRelatedSolution Manual CH 1 Management A Practical Introduction 6th Edition8886 Words   |  36 Pagesï » ¿ Chapter Management Theory: Essential Background for the Successful Manager Major Questions the Student Should Be Able to Answer 2 Overview of the Chapter 3 Lecture Outline 4 Key Terms Presented in the Chapter 32 Lecture Enhancers 34 Critical Thinking Exercise 36 Homework Assignment 37 Management in Action Case Study 39 End of Chapter Self-Assessment 41Error: Reference source not found Legal/Ethical Challenge 42 Group Exercise Read MoreCrm Theory For The Need Of Crm3735 Words   |  15 Pages Table of Contents Acknowledgement 2 Introduction 3 Historical Account of CRM 3 Underpinning Theory for the need of CRM 4 Types of CRM Systems 5 Operational Customer Relationship Management 6 Analytical Customer Relationship Management 8 Collaborative Customer Relationship Management 10 Success Stories 12 ICICI Bank 12 Raymond – Premium Circle 14 CRM Failure 15 References 17 â€Æ' Acknowledgement We take this opportunity to gratefully acknowledge the contribution of all the people who took activeRead Morecibm7098 Words   |  29 Pagesperformance: Beyond high performance work systems.  Human Resource Management. 49 (6). pp. 977-998. 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